Office of Globalization Redesign
Redesigning the Purdue Office of Globalization's website and social media to better reach students and get information to them.
UX Design | September to December 2021
The Office of Globalization is committed to increasing cultural and global awareness, providing intercultural development opportunities, and offering study abroad opportunities within the Polytechnic Institute. Yet Polytechnic students weren't communicating with the Office before studying abroad — even though it's an integral part of the process.
Process
Research & Analysis
Secondary Research, User Interviews, Focus Groups, Landscape Alignment, Journey Mapping
Ideation & Prototyping
Iterative Sketches, High-Fidelity Mockups, Design Systems, Website Design
Feedback & Conclusion
User Testing, Peer Critiques, Reflections
My Contributions:
Conducted interviews with multiple stakeholders
Led research and synthesis activities
Created high-fidelity website mockups in Figma
Developed social media templates and best practices for the Office
Overview
What is The Office of Globalization?
The Office of Globalization is committed to increasing cultural and global awareness, providing intercultural development opportunities for students, and providing study abroad opportunities within the Polytechnic Institute.
The Problem
Polytechnic students are not communicating with the Office of Globalization prior to studying abroad even though they are an integral part of the process.
Our Goal
We approached addressing these gaps through a website design as well as social media strategies, incorporating research insights found through the course of the project.
The Solution
Problem
An unfocused social media makes it difficult to find relevant information.
Our Design
Three main kinds of social media content.
Problem
Lack of information hierarchy and organization.
Our Design
Implemented an information hierarchy by arranging content by importance.
The Problem
Cluttered and unorganized program page.
Our Design
Reimagined filtering system and program page.
Problem
Students do not know when and how to contact the office and have difficulty navigating the website.
Our Design
Implemented Calls to Action, buttons, etc.
How we got here.
How research informed our designs.
Project Timeline
Website Redesign
FOCUS Redesign website content to communicate suitable program options more clearly and prompt students to engage with the Office before applying to study abroad.
Heuristic Evaluation
Where does the current Office of Globalization website fall short?
In analyzing the current website, we found an excess of
Irrelevant information
Overwhelming amounts of text
and a lack of
visibility in displaying results
visual consistency between pages
Competitive Analysis
How top university study abroad programs organize and deliver information to students.
Key Attributes
Engaging Visuals + Organization
Information Hierarchy
Search Bar + Simple Filters
Usability Testing
Identifying students' motivations, mental models, and overall experience using the current website.
BEFORE TESTING
5 initial questions
2 TASKS TO PERFORM ON WEBSITE
Finding and searching for a program
POST-TASK QUESTIONS
3 reflection questions
Sketching
Visualizing the ideas that surfaced in research.
APPROACH
Arranged components to match the student journey and the commonalities found in competitive analysis
Cut text-heavy areas and irrelevant information flagged in our heuristic evaluation
Moving to Mid-fis
Mid-fidelity mockups let us keep synthesizing our research findings and see disjointed ideas as a whole.
Usability Testing on Mid-fis
USER STORY
Set a scenario for the participant.
TASKS FOR EACH WEBSITE PAGE
Confirm the participant can perform each task.
POST-TASK QUESTIONS
Identify successes, frustrations, and confusion.
Social Media
Redesign social media content to communicate the Office's programs, capabilities, and latest news more effectively.
Final Design
Explore the final prototype below